Cool Commercial...
05-28-2004 | 10:04 AM
#1
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Joined: Oct 2002
Posts: 7,376
From: Clinton Township MI
Cool Commercial...
Heres the story..
New Honda Commercial in the U.K.
There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day.
The film cost six million dollars and took three months to complete, including a full engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation-including the costs.
There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs! when they found out it was for real. Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
Just one-second of computer generation is used to link the two halves-when an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and screws.
Go to! this website and watch the commercial....you won't believe it!
Honda Commercial
New Honda Commercial in the U.K.
There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day.
The film cost six million dollars and took three months to complete, including a full engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation-including the costs.
There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs! when they found out it was for real. Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
Just one-second of computer generation is used to link the two halves-when an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and screws.
Go to! this website and watch the commercial....you won't believe it!
Honda Commercial
05-28-2004 | 02:21 PM
#6
Super-Thread-editor
Joined: Aug 2003
Posts: 7,327
From: Back in Indiana,(Muncie)
Re: Cool Commercial...
I believe that was their super-bowl commercial. It took them several 100 times before everything worked perfectly(Got all the info in my Advertising class, one thing I actually learned
). Even though it's old, I still like it, I'm a huge Rube Goldberg fan
). Even though it's old, I still like it, I'm a huge Rube Goldberg fan 
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